Research and analyze the digital entertainment category en route to formulating a strategy and business plan for a tech startup. Successfully bring concept to market while deploying sound strategies for content, user acquisition, revenue, strategic partnerships, data mining/management, and more. Establish brand recognition, credibility and proof-of-concept within the marketplace; hence, priming and packaging the business for outside investment.
After conducting steep diligence in the way of traditional analysis as well as working with strategically targeted advisors, a well vetted idea quickly translated into a true business opportunity. Exploring best-in- category business plans as well as adjacent categories’ best- practices, resulted in a roadmap for short term as well as long term success.
Brand Values: Valuable. Memorable. Limitless Potential.
A thorough exploratory of an appropriate brand name, creative identity and social media strategy were imperative first steps for this new lifestyle brand. Robust measures were deployed in competitive trademark searching, comparisons and ultimately, a successful registration of the mark with the USPTO. Brand voice, graphics/imagery, and editorial guidelines were all bottlenecked into a universal ‘brand bible,’ to ensure top to bottom consistency from the onset. Targeting the aspirational consumer was a top line goal, coupled with a mass marketing approach outlined in support of a long term strategy.
Digital marketing strategies combined to catalyze user acquisition goals and beyond. Organic and unadulterated acquisition trajectories increased routinely, while cost effective tactics consistently affected the project in the way of successfully, shrinking CPA (cost per acquisition). Consistent measurement of, and analysis of, user behavior and data – ultimately yielded ‘rinse and repeat,’ techniques adding to overall scalability. The brand continues to grow today and is primed for exponential growth via strategic digital maneuvers, content extensions and strategic partnering – which have all been ‘lined up,’ and packaged to support the next phase of an already promising business evolution.
One of the most successful tech startups in NYC was born, in the way of both user acquisition totals as well as revenue (a rarity for tech startups). Flexibility has been truly defined by this company as it continues to deploy unique angles, brainstorming and innovative thinking in support of the nimble natured personality that is a more-than- ever necessity within today’s ever-changing modern-day startup arena. A rich, responsive and engaged audience on the front end (via digital content, world renowned special events, social-impact initiatives, consistent social media programming, and more), is adjacent to a viable and near-break- even business model supported by advertising, experiential and merchandising revenue streams. “Making a splash,” is an understatement for this unique organization which is on the verge of continued evolution and success in the near and short term.